San Diego Humane Society is a non-profit, open-admission shelter dedicated to creating a more humane world by inspiring compassion and advancing the welfare of animals .
FUR BALL GALA - SAN DIEGO HUMANE SOCIETY
The Fur Ball Gala is an annual fundraiser to raise money to help shelter pets. The Gala is a high-end event offering a cocktail reception, live and silent auction, three course vegan meal, live music and a treat bar. This year's special event is a "Who Wore It Best?" Contest (Pet Edition) to raise awareness and encourage attendance.
THEME
Lights, Camera, This Fur Ball is in Action! This Gala is all things Hollywood complete with Red Carpet and Stars. Tonight we are showcasing the real stars - our pets!
Our pets make us laugh, bring us comfort, and love getting attention just like our favorite movie stars. While we love to follow the lives of our favorite movie stars, our pets are our stars in our own lives. This event celebrates the special relationship with our pets and honors them while supporting pets without homes and encouraging pet adoption.
TAGLINE
A tagline is the perfect way to tie a theme together. The Hollywood theme has many fun concepts. The "Who Wore It Best" seemed to scream for a paparazzi tagline and with all the fun choices it seemed to need at least two! The two taglines are: "Who Called the Pupperatzzi?" and "Paws for the Pupperatzzi!"
LOGO
The logo for this event honors pets for being stars in their people's lives. Because of the tagline, canine images were selected. All designs have starry and spotlight aspects indicating that pets are the center of the evening 's festivities and purpose. The symbols are brought together in an elegant way to showcase the Hollywood red carpet theme, reinforce the purpose of the fundraiser, and perhaps encourage people to spend for the cause like a Hollywood star.
VERSION 1
I knew what elements that I wanted to include to tell the story such as stars, a dog, and a spotlight. There were lots of issues I had to solve at the start. The logo fell flat, the stars were difficult to work with because there was an empty space in the middle that needed to be filled, and more.
I knew what elements that I wanted to include to tell the story such as stars, a dog, and a spotlight. There were lots of issues I had to solve at the start. The logo fell flat, the stars were difficult to work with because there was an empty space in the middle that needed to be filled, and more.
VERSION 2
I decided to keep the circle shape because the curved text is a nice touch. The logo needed some color so I decided to use a light yellow color for the text, and a spotlight effect. I softened the stars to fill the space in the center of the circle, and lastly gave the dog more dimension.
I decided to keep the circle shape because the curved text is a nice touch. The logo needed some color so I decided to use a light yellow color for the text, and a spotlight effect. I softened the stars to fill the space in the center of the circle, and lastly gave the dog more dimension.
It is also important to have an all text logo so I created a simple version, non arched version with the main font Blakely Black Bold.
FINAL VERSIONS
After putting these revisions together, the final logo still contains all of the essential elements to tell the story of this years Fur Ball Gala in a cohesive manner. I was able to solve all the problems by looking at each piece with a new perspective.
After putting these revisions together, the final logo still contains all of the essential elements to tell the story of this years Fur Ball Gala in a cohesive manner. I was able to solve all the problems by looking at each piece with a new perspective.
FUR BALL GALA WEBSITE
PURPOSE
The goal of this website is to inform the audience of the Fur Ball event, including what to expect, photos from last years fur ball, ticket purchasing, and volunteer opportunities. It was also important to include what the San Diego Humane Society does as an organization, and how your participation in this event makes an impact.
DESIGN APPROACH
The Hollywood theme, and color scheme for branding material is all aligned in the website. The "Who Wore it Best?" Contest is also tied into the theme through the imagery on the site. All the pets showcased are dressed to impress! The website is also organized to inform the viewer in the order that encompasses the story of what the Gala is really about.
The goal of this website is to inform the audience of the Fur Ball event, including what to expect, photos from last years fur ball, ticket purchasing, and volunteer opportunities. It was also important to include what the San Diego Humane Society does as an organization, and how your participation in this event makes an impact.
DESIGN APPROACH
The Hollywood theme, and color scheme for branding material is all aligned in the website. The "Who Wore it Best?" Contest is also tied into the theme through the imagery on the site. All the pets showcased are dressed to impress! The website is also organized to inform the viewer in the order that encompasses the story of what the Gala is really about.
SOCIAL MEDIA
PURPOSE
The goal of the social media posts are to gain participation and awareness of the Gala. I also wanted to to advertise the "Who Wore it Best?" Contest for views and attendees so people would know how to sign up, and vote.
DESIGN APPROACH
The design approach was to keep the consistency that the web design has because the social media, and website are connected. It creates fluidity throughout the users web journey.
The goal of the social media posts are to gain participation and awareness of the Gala. I also wanted to to advertise the "Who Wore it Best?" Contest for views and attendees so people would know how to sign up, and vote.
DESIGN APPROACH
The design approach was to keep the consistency that the web design has because the social media, and website are connected. It creates fluidity throughout the users web journey.
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